lookbook 2019 / 2020
TOKU shoes – for comfort and fun.
Sustainable choice since 1927.
Handmade in Estonia.
TOKU is for the modern customer who is looking for comfort, clever design and sustainability. We carry almost a hundred years’ worth of family values and traditions. Each TOKU is crafted with love and care, making sure it is the comfiest and the most sustainable option for you.
Our history dates all the way back to 1927 when grandpa Peeter was
the best shoemaker in Võru. He always delivered high quality and
earned loyal customers all around the area.
In 1993 his grandson – Rait – filled his grandpa’s shoes, continuing the same values and traditions. It all started with gymnastic slippers –
the brand HipHop – which to this day is still available in the Baltics,
Finland and Sweden.
From there the brand OmaKing (in translation: My Shoe) was born,
offering various styles of sandals, indoor and professional shoes.
With those two brands growing, there suddenly was a need for
By taking the same company values but adding a new approach
of design and comfort, in 2017 TOKU was born – sustainable,
comfortable and well-designed.
sustainability / comfort
TOKU cares about how shoes are crafted. We also care about the environment.
All our products are handmade in the south of Estonia. We know each one of our shoemakers by name. We know their kids’ names too. We value each and every one of our workers, whether it is the designers or fabric cutters, everyone is equal and deserves great working conditions.
All our leather is handpicked from selected European farms. We practise slow fashion by using natural, high quality materials and creating versatile, long-lasting styles, making sure your TOKUs serve you for years!
All the amazing features – sustainability, design and style – are also accompanied by comfort. You must try it for yourself, it cannot be described with words.
We make sure to use soft materials, foot-friendly styles (you can forget about those platforms from the 1990s) and our insoles are inspired by orthopaedic shoes.
We owe our gratitude to the families of our team; their loved ones have done countless steps to guarantee the comfy feel we deliver to you.
Slip your foot into a TOKU and you will know what we are talking about!
small brand / big dreams
Since 2017 TOKU has tried to meet the needs of a modern customer – someone who highly values comfort, sustainability, handcraft and design.
In 2018, Piibe Tomp, our designer and the soul of TOKU, won the prestigious Estonian Young Designer of the Year Award, taking TOKU to the next level of her homeland’s design world. Besides having been praised for its product design, our branding has won several national awards as well in collaboration with the Hmmm Creative Studio.
Within one year of TOKU, we started exporting activities in Europe and opened our online store for the rest of the world. While the brand is only a few years old, we are hoping to bring you our values and shoes for generations to come.
slippers that warm your heart and your toes.
comfortable, warm and practical.
All our slippers are made from lambswool and feature arch and heel support to guarantee the most comfortable experience at home – exactly what you and your feet deserve.
All the slippers have been improved with a new more durable outsole made of PU coated microfiber. This guarantees them a longer life and you can even pop outside in them! The slippers also come in a cotton cloth bag that keeps even the wildest pairs of shoes in place (and as a bonus is more environmentally friendly than a cardboard box).The bag can also be used to wash the slippers if needed.
upper & lining: natural lambswool felt / insole: with arch support, slightly heightened heels / sizes: unisex 36 – 47 / colours: dark gray, white + seasonal
trainers / bags
towards a better future and environment
Our first machine washable trainers, a classic high top design with a TOKU twist.
Wear them to a dusty festival or rainy hike – no worries. Our most durable and sustainable style – no shoe box, materials from EU, natural latex rubber and more.
leather: sourced from the EU and tanned in Italy. All the leather details are machine-washable / textile: produced in Spain using 50% solar energy / canvas: 70% cotton, 30% polyester / inner lining: 100% recycled P.E.T / insole: 3 materials – microfiber, active carbon and natural cork, to let your feet breathe, keep them dry and smelling nice / outsole: 100% natural latex rubber – the milk of Hevea tree. Harvested in Malaysia, Indonesia and Vietnam, then shipped to France, where LACTAE HEVEA® crafts the end product – our soles / colours: green, gray / sizes: unisex 36 – 47.
The Stockholm bag features machine-washable leather, convenient compartments andYKK Quick & Easy Lock System zip (anti-theft!), making this the perfect travel companion or an everyday bag.
leather: sourced from the EU and tanned in Italy. The leather is machinewashable / textile: produced in Spain using 50% solar energy / canvas: 70% cotton, 30% polyester / inner lining: 100% recycled P.E.T / colours: green, gray.
the classic loafer TOKU way.
upper & lining: leather / insole: leather, soft heel-lift and natural cork with active carbon on a latex base / outsole: light EVA+PU / sizes: 36 – 42 / colours: bordeaux, navy, yellow
helsinki, for her
defined by clean lines and Nordic comfort.
upper & lining: leather / straps: with rubber details / insole: ergonomic soft latex covered with leather / outsole: light EVA+TPU / sizes: 36 – 42 / colours: navy, ocre
helsinki, for him
defined by clean lines and Nordic comfort.
upper & lining: leather / straps: with rubber details / insole: ergonomic soft latex covered with leather / outsole: light EVA+TPU / sizes: 41 – 47 / colours: navy, bordeaux
multiculti with a twist of colour and a lot of fun.
upper: leather / lining: soft lycra / insole: ergonomic soft latex covered with leather / outsole: light EVA+TPU / sizes: 36 – 42 / colours: black, pink, yellow, green