ABOUT US
TOKU shoes – for comfort and fun. Sustainable choice since 1927. Handmade in Estonia.
TOKU is for the modern customer who is looking for comfort, clever design and sustainability. We carry almost a hundred years’ worth of family values and traditions. Each TOKU is crafted with love and care, making sure it is the comfiest and the most sustainable option for you.
HISTORY
Our history dates all the way back to 1927 when grandpa Peeter was the best shoemaker in Võru. He always delivered high quality and earned loyal customers all around the area.
In 1993 his grandson – Rait – filled his grandpa’s shoes, continuing the same values and traditions. It all started with gymnastic slippers – the brand HipHop – which to this day is still available in the Baltics, Finland and Sweden.
From there the brand OmaKing (in translation: My Shoe) was born, offering various styles of sandals, indoor and professional shoes. With those two brands growing, there suddenly was a need for something new.
By taking the same company values but adding a new approach of design and comfort, in 2017 TOKU was born – sustainable, comfortable and well-designed.
SUSTAINABILITY
& ETHICS
TOKU cares about how shoes are crafted. We also care about the environment.
All our products are handmade in the south of Estonia. We know each one of our shoemakers by name. We know their kids’ names too. We value each and every one of our workers, whether it is the designers or fabric cutters, everyone is equal and deserves great working conditions.
All our leather is handpicked from selected European farms. We practise slow fashion by using natural, high quality materials and creating versatile, long-lasting styles, making sure your TOKUs serve you for years!
COMFORT
TOKU is a combination of surprising elements that just makes them stand out.
All the amazing features – sustainability, design and style – are also accompanied by comfort. You must try it for yourself, it cannot be described with words.
We make sure to use soft materials, foot-friendly styles (you can forget about those platforms from the 90s) and our insoles are inspired by orthopaedic shoes.
We owe our gratitude to the families of our team; their loved ones have done countless steps to guarantee the comfy feel we deliver to you.
Slip your foot into a TOKU and you will know what we are talking about!
SMALL BRAND
BIG DREAMS
Since 2017 TOKU has tried to meet the needs of a modern customer – someone who highly values comfort, sustainability, handcraft and design.
In 2018, Piibe Tomp, our designer and the soul of TOKU, won the prestigious Estonian Young Designer of the Year Award, taking TOKU to the next level of her homeland’s design world. Besides having been praised for its product design, our branding has won several national awards as well in collaboration with the Hmmm Creative Studio.
Within one year of TOKU, we started exporting activities in Europe and opened our online store for the rest of the world. While the brand is only a few years old, we are hoping to bring you our values and shoes for generations to come.
